About C.I
The “Happiness Bloom” Dowell-Plus pursues happiness like a flower that blooms and It contains the meaning that the appearance of Dowell which is dynamically evolving into a nature-friendly form in harmony with existing and new businesses.
* General symbolic meaning of 7
1. Seven is a lucky number.
2. The meaning of completion in the Bible. Including everything created.
(meaning the Father, the Son, the Holy Spirit and the East, the West, the South, and the North, the symbols of the earth).
3. Symbolizes the basic cycle of life, 7 days (Sun, Mon, Tue, Wed, Thu, Fri, Sat).
It’s named the ‘Happiness Bloom’ because it features Dowell plus’s toward the global market and customers like a flower blooming in full bloom on a sunny spring day.
First of all, Dowell plus’s font is expressed in a roundly unlike other typefaces that are commonly found around us, which means that we will avoid authoritarian and conservative attitudes and become a softer, more friendly, and ultimately happy company.
Next, the *7 petals on the right side of the typeface represent the dynamic appearance of beautiful vitality as a form of nature itself.
The petals in full bloom, that is, the meaning of “Happiness Bloom,” pursues the natural happiness of human beings. It captures the appearance of Dowell, dynamically evolving into a nature-friendly form in harmony with existing and new businesses. We express that we are a new and friendly company that always approaches our customers.