About C.I
Dowell-Plus’s “Happiness Bloom” symbolizes the pursuit of happiness, like a flower in bloom. It conveys the idea of Dowell-Plus dynamically evolving into a nature-friendly entity, harmonizing existing and new businesses.
* General Symbolic Meanings of the Number 7
1. Seven is a lucky number.
2. In the Bible, the number seven signifies completion and encompasses all of creation, representing the Father, the Son, the Holy Spirit, and the four cardinal directions—East, West, South, and North—which symbolize the earth.
3. It also symbolizes the basic cycle of life: seven days (Sunday, Monday, Tuesday, Wednesday, Thursday, Friday, and Saturday).
It is named “Happiness Bloom” because it symbolizes Dowell Plus’s growth in the global market and its blossoming relationship with customers, like a flower blooming on a sunny spring day.
First, The Dowell-Plus font is rounded, unlike other typefaces commonly seen around us. This represents our intention to avoid authoritarian and conservative attitudes and to become a softer, friendlier, and ultimately happier company.
Next, the seven petals on the right side of the typeface represent the dynamic beauty of vitality, reflecting the essence of nature itself.
The petals in full bloom embody the meaning of “Happiness Bloom,” symbolizing the pursuit of natural human happiness.
This captures the image of Dowell-Plus dynamically evolving into a nature-friendly entity that harmonizes existing and new businesses.
We convey that we are a new, friendly company that always approaches our customers warmly and openly.