DOWELL-PLUS

About C.I

The “Happiness Bloom” of Dowell-Plus pursues happiness like a flower that blooms. It conveys the idea of Dowell dynamically evolving into a nature-friendly form in harmony with existing and new businesses.

* General symbolic meaning of 7


1. Seven is a lucky number.

2. In the Bible, it signifies completion and encompasses everything created, representing the Father, the Son, the Holy Spirit, and the four cardinal directions: East, West, South, and North, which are symbols of the earth.

3. It symbolizes the basic cycle of life: 7 days (Sunday, Monday, Tuesday, Wednesday, Thursday, Friday, Saturday)..

It’s named the ‘Happiness Bloom’ because it symbolizes Dowell Plus’s growth in the global market and its blossoming relationship with customers, like a flower blooming on a sunny spring day.

First of all, Dowell Plus’s font is rounded, unlike other typefaces commonly found around us. This represents our intention to avoid authoritarian and conservative attitudes, and to become a softer, friendlier, and ultimately happier company.

Next, the seven petals on the right side of the typeface represent the dynamic appearance of beautiful vitality, reflecting the essence of nature itself.

The petals in full bloom embody the meaning of “Happiness Bloom,” which pursues the natural happiness of human beings. This captures the image of Dowell Plus dynamically evolving into a nature-friendly entity, harmonizing existing and new businesses. We express that we are a new and friendly company that always approaches our customers with warmth and openness.